If your HOA is utilizing social media to build community and share information, then it's essential that you get off to a good start. Social media platforms are a highly useful tool for keeping everyone in touch and getting the word out about updates, upcoming events, and even weather alerts. We provide some tips below on how you can effectively and safely use social media for your HOA.

Utilize Real Estate Listing Resources

Once we’ve listed your vacant properties on our website, you can share your listings on Facebook, Twitter, etc. The group page will create more awareness for your listing and help you find more home buyers. Monitor your posts regularly to see if they are generating any interest.

Create a Dedicated Social Media Page

Facebook allows users to create pages or groups that can be utilized by all members of the group. If you create an HOA page, then it will enable you to narrow your focus to HOA members or a specific demographic. A Facebook group is a more interactive format that allows all the members of the HOA to post photos, create events, and share relevant information.

Avoid Personal Posts and Comments

Refrain from posting any personal or private information to your HOA. You'll also want to avoid posting anything that will hurt your association or its members. If you add new people to a new group page, then you should provide clearly stated guidelines for behavior on the page. You can use our Facebook page as a guide for what professional posts look for in a social media site. Remember, when it comes to social media, your HOA's reputation is always on the line. Think through every post before sending it.

Create a LinkedIn Profile

If you want a less personal and more business-oriented social media format, then we recommend using LinkedIn. It is an excellent tool for networking, hiring, getting hired, and creating exposure for your HOA.


LinkedIn has strict rules about posting items on your page or the newsfeed. It offers a more professional environment with lots of resources for homeowners associations. To see an example of what a page looks like, you can visit our LinkedIn page.

Real Estate and Management Service in Minneapolis

HOA and property owners across Minneapolis and St. Paul, Minnesota trust Gassen for all their management needs. We provide a wide range of service that is ideally suited for your HOA. Call us today at 952-922-5575 and let us know how we can help manage your property.


To find out more about how we can help you with your HOA and property management needs, call us today at 952-922-5575, or you can message us on our contact page.