When you list your rental property, you’re not just looking for the first potential tenant who finds your ad. You’re looking for the perfect tenant -- the one who will treat your property as if it were their own. Finding a great tenant isn’t just about pitching a sign in the front yard and waiting for someone to call you; it’s about intelligently marketing your property so the right eyes see it.


At Gassen, we know that managing rentals can be stressful, and we also know that waiting to fill a vacancy affects your bottom line. That’s why we’re here to make the process effective, efficient, and ultimately, easier. When you’re ready to list your next rental, keep these tips in mind.


1. Capture the Condition

To help your listing stand out from hundreds of other rentals, you need to be honest about the condition of your property. To do this, you’ll first need to have the place thoroughly cleaned and repair any damages. Next, you’ll want to take multiple photos of the space.


Don’t just rely on exterior images or pictures of select rooms as this can send up red flags for potential tenants. Instead, capture each room in its current condition to show viewers that you have nothing to hide. To really make your listing stand out, consider adding a full video walk-through so viewers can really get a feel for the space.


2. Offer Context

Potential tenants want to know what the surrounding neighborhood is like. Offering information about local activities and amenities can help them decide if the area is a good choice for their needs. To further peak their interest, you should also highlight any extras about the property itself. Does it offer wifi or include utilities?


How about a rooftop patio, backyard garden, or access to shared amenities like a clubhouse, gym, tennis courts, or pool? Highlighting positive features of the property will help it stand out from the competition.


3. List in Multiple Places

The more eyes that see your listing, the more likely you are to fill the space quickly. Create a plan for advertising your rental that utilizes several different listing resources. These can include:


●        Online rental listing websites

●        Social media platforms like Facebook, Twitter, and even Youtube

●        Tenant Referrals and Landlord/Investor Referrals

●        Newspaper Ads

●        Rental Signs

●        Corporate and Non-profit resources


Keep in mind that not all resources are appropriate for every demographic. You’ll need to decide who your target audience is and determine which resources they are most likely to see. Then, you can set an open house date to get to know potential tenants and make the qualification process more efficient.


Real Estate and Rental Management From Gassen

Whether you have one rental or one hundred, Gassen is here to serve you. For over 40 years, we’ve been providing property management services throughout the Twin Cities area. We understand the unique challenges rental properties can present, and that’s why we’re here to help you manage them. To learn more about our rental management services or to request a quote for property management, contact us today. You can reach us at 952-922-5575, or you can message us on our contact page.