Your property management website does your marketing work for you 24/7. When you have a fully featured online presence, you reduce your workload by providing the information tenants and prospective tenants need. Focus on these key elements to get the most out of your property management website.
Detailed Property Listings
Let prospective tenants know what you have available with detailed property listings. You need pictures, the price, the location and a short description as a bare minimum. Give people a sense of what each property is like so they can choose the one most likely to fit their needs. When you put this information up, you also answer the majority of questions someone would have about a property.
Multiple Contact Options
Give tenants and prospective tenants multiple ways to get in touch with you. Email and phone give you a good starting point, but consider adding a contact form, live chat and social media profiles to the list.
Create a section specifically for your current tenants that gives them quick access to maintenance, leasing, emergency, utilities and neighborhood information. You don't want a tenant getting more frustrated with a situation because they can't figure out how to get in touch with the right people. If you use an online tenant portal, this section can link right to the service or application you use for this purpose.
Online Rental Payments
Online rental payments make your property management life easy in a few ways. You don't have to deal with checks or cash, which reduces the paperwork you handle on your end. You also make your properties appeal to the high-tech generations who expect things like online payments for everything. If you can't support online rental payments for some reason, at least give tenants information on how to set up bill pay to your company to streamline the process.
Your future tenants may check property information on their phones, so make sure that your website layout is mobile friendly. One relatively simple way to do this is to use a responsive layout. The website adjusts to the screen size of the device so it works with every mobile device.
Are you getting the same common questions over and over again on the phone and email? Create a document compiling the answers to these inquiries and put it on your website to cut down on your need to manually respond.